Bal Kuposhan Mukt Bihar
The Government of Bihar (GoB) setup the Manav Vikas Mission (MVM) for 2013-17 with an aim to introduce a range of interventions that facilitate holistic development of human potential in each individual, especially those belonging to the most disadvantaged groups. Bal Kuposhan Mukt Bihar (BKMB) campaign is one out of several initiatives taken up by the different departments of GoB to support MVM. The strategy included - communication for behavioural change; capacity building for providers; improving community’s access to services; enlisting community participation; and encouraging a collective approach. The three key activities of the BKMB campaign included – training of Integrated Child Development Services (ICDS) functionaries, provision of equipment and supplies to the Anganwadi Centres and an behaviour change communication campaign for community people.